How great is this? On Monday, at the Eighth Annual American Business Awards (aka “Stevies”), Dow Jones Media Relations Manager received a People’s Choice Award for Favorite New Media Product of the Year. This is the second year now that the American Business Awards invited the public to vote for their favorite new products. During the voting period, from May 13 to June 4, over 150,000 votes were cast for the People’s Choice Awards.
I headed up PR for Dow Jones’s Factiva and Dow Jones Newswires business lines when our product team began working on Dow Jones Media Relations Manager. My team played a big role in the development of this product, providing ideas and feedback along the way. I’m really proud of the result of that collaboration, and I love some of the features that have resulted. For example, the link between journalist and blogger profiles and the articles and posts they’ve written makes it so much easier to determine who to pitch, because you know whether they’ve written about the topic. Also, the briefing book feature is amazing. It used to take us hours to put these together, but now we can get a very presentable document in just a few minutes.
Dow Jones Media Relations Manager was also named a Finalist in the ABA’s New Product or Service of the Year – Media & Entertainment category.
We’re extremely proud of this achievement and thank everyone who voted for us.
Diane Thieke is marketing director for Dow Jones Solutions for Communications Professionals. She is based in Princeton, NJ.Read Full Post | Make a Comment ( None so far )
My longtime friend and colleague, Chris Pash, Director of Content Licensing at Dow Jones & Co and self-proclaimed “word miner,” was featured in a recent report on The Australian. Chris has spent the last nine years researching clichés in journalism. In his interview, he explains how he has used Dow Jones Factiva’s extraordinary 30+ year media database as a “deposit of reportage” to further expand and confirm his findings regarding journalistic clichés.
Anchors and reporters of all types must differentiate themselves through their diction and their personality. But how much of that diction is really their own? Chris provides solid, quantitative evidence of the most rampant “newsworthy” clichés, and speaks of their proliferation into the media. Check out a video interview between The Australian reporter Geoff Elliott and Chris.
The seven most overused clichés:1. At the end of the day 2. Split second 3. About face 4. Unsung heroes 5. Outpouring of support 6. Last-ditch effort 7. Concerned residents
Awhile back, we did some research using Dow Jones Insight, a media analytics tool, to look at clichés – or what David Meerman Scott called “gobbledygook” – in more than 700,000 press releases. At least 150 of the 325 phrases analyzed got frequent use, which leads me to wonder what kind of role we, as communicators, play in driving the prevalence of clichés in journalists’ work.
What do you think? Do clichés in journalism show a lack of originality? Are we partly to blame?Read Full Post | Make a Comment ( None so far )