Just a couple of weeks ago, Dow Jones published an analysis of PR agencies. Using Dow Jones Insight, our media analysis service, we looked at the media coverage of PR agencies and identified those who were covered the most.
The story generated a lot of interest, and several readers pointed out that PR firms typically are too busy promoting clients rather than themselves. That led PRNewswer to survey its readers, asking whether appearing on the list was a good thing or not. The results are in, and nearly two-thirds said it was.
We plan to take a look at social media coverage of PR firms in June, so stay tuned.Read Full Post | Make a Comment ( None so far )
It’s easy, I think, to draw conclusions from a quick scan of headlines. Sometimes what we intuit can be right on the money, but other times, a deep look at data can challenge our perceptions. Every day, I give a cursory read of several local and US national papers and web sites, and based on this, my take on the economy has been mixed. There are bright spots and not so bright spots.
Luckily, there are a number of economic indicators that can give me a more accurate read. Yesterday, the Dow Jones Economic Sentiment Indicator hit its highest level since June 2008, up a full two points from last month to 42.3. What’s interesting about this indicator is that it’s calculated by analyzing the economic coverage in 15 major daily newspapers in the U.S., using Dow Jones Insight. This is the same media analysis tool used by Fortune 2000 PR and corporate communications teams to measure their media coverage.
So, rather than simply rely on my own amalgamated view of what the news says, I now have a serious – and more reliable – way to evaluate all the economic news running in these papers (more than I read, actually). Changes I’d often overlook – for example, an increase in boat sales in Chicago – are factored into the indicator.
Neal Lipschutz, senior editor at Dow Jones Newswires, explains how this indicator works on Fox Business.
Diane Thieke is Marketing Director, Dow Jones Solutions for Communicators, based in Princeton, NJ.Read Full Post | Make a Comment ( None so far )
How great is this? On Monday, at the Eighth Annual American Business Awards (aka “Stevies”), Dow Jones Media Relations Manager received a People’s Choice Award for Favorite New Media Product of the Year. This is the second year now that the American Business Awards invited the public to vote for their favorite new products. During the voting period, from May 13 to June 4, over 150,000 votes were cast for the People’s Choice Awards.
I headed up PR for Dow Jones’s Factiva and Dow Jones Newswires business lines when our product team began working on Dow Jones Media Relations Manager. My team played a big role in the development of this product, providing ideas and feedback along the way. I’m really proud of the result of that collaboration, and I love some of the features that have resulted. For example, the link between journalist and blogger profiles and the articles and posts they’ve written makes it so much easier to determine who to pitch, because you know whether they’ve written about the topic. Also, the briefing book feature is amazing. It used to take us hours to put these together, but now we can get a very presentable document in just a few minutes.
Dow Jones Media Relations Manager was also named a Finalist in the ABA’s New Product or Service of the Year – Media & Entertainment category.
We’re extremely proud of this achievement and thank everyone who voted for us.
Diane Thieke is marketing director for Dow Jones Solutions for Communications Professionals. She is based in Princeton, NJ.Read Full Post | Make a Comment ( None so far )
My longtime friend and colleague, Chris Pash, Director of Content Licensing at Dow Jones & Co and self-proclaimed “word miner,” was featured in a recent report on The Australian. Chris has spent the last nine years researching clichés in journalism. In his interview, he explains how he has used Dow Jones Factiva’s extraordinary 30+ year media database as a “deposit of reportage” to further expand and confirm his findings regarding journalistic clichés.
Anchors and reporters of all types must differentiate themselves through their diction and their personality. But how much of that diction is really their own? Chris provides solid, quantitative evidence of the most rampant “newsworthy” clichés, and speaks of their proliferation into the media. Check out a video interview between The Australian reporter Geoff Elliott and Chris.
The seven most overused clichés:1. At the end of the day 2. Split second 3. About face 4. Unsung heroes 5. Outpouring of support 6. Last-ditch effort 7. Concerned residents
Awhile back, we did some research using Dow Jones Insight, a media analytics tool, to look at clichés – or what David Meerman Scott called “gobbledygook” – in more than 700,000 press releases. At least 150 of the 325 phrases analyzed got frequent use, which leads me to wonder what kind of role we, as communicators, play in driving the prevalence of clichés in journalists’ work.
What do you think? Do clichés in journalism show a lack of originality? Are we partly to blame?Read Full Post | Make a Comment ( None so far )