Future Proofing PR with Modern Metrics

Posted on January 5, 2011. Filed under: Measurement, Public Relations | Tags: , , , , , |

PR Week recently reported that the job market for PR professionals was rebounding, particularly for senior level positions. This is good news for the profession and job seekers. Looking into the future, what type of skills will senior PR professionals need to succeed in today’s complex communications and business environment?

Martin Murtland, VP and Managing Director, Dow Jones, shared his view with Bulldog Reporter late last month. He sees two skills as being critical: alignment with the business strategy and strong analytical skills. Those with these skills will be “winners” who will drive new metrics designed to measure brand and issues in a much more complicated media landscape.

The article is based on a joint presentation Martin did with Cindy Droog, APR, Senior Public Relations Specialist, at Amway. Their session at PRSA’s International Conference in Washington, DC, looked at new ways to measure brand and reputation, including velocity and advocacy.

Read the Bulldog article and look at both Martin’s and Cindy’s presentations below, and share with us the new metrics you’re discovering.

Diane Thieke is Marketing Director at Dow Jones.


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The Convergence of PR and Marketing

Posted on October 16, 2009. Filed under: Public Relations, Social Media | Tags: , , , |

Alan Scott, the CMO of Dow Jones’s Enterprise Media Group, and I have spent a lot of time over the last few years talking about the future of our professions. Both of us agree that social media is significantly changing the way that enterprises must engage with stakeholders, and that affects the way in which both PR and marketing are practiced. Alan’s view is that the two professions are rapidly converging. I feel that PR needs to lead the way in social media efforts, because our strength is in two-way communications. Our conversations tend to be lively, not because we disagree, but because we’re both so passionate and excited about the opportunities that social media presents.

If you plan to attend PRSA’s International Conference in San Diego from Nov. 7-11, you can join the conversation Alan and I have been having. On Monday afternoon, Alan will be leading a session titled: “Social Media: Welcoming Employees to the Global Conversation.” He’ll discuss how social media is creating a significant opportunity for PR to lead a converged marketing and PR discipline into a new era of marketing, centered around global conversations.  He’ll share his thoughts and best practices on how communicators can engage their employees and other stakeholders by applying the new rules of marketing and PR.

More information on the conference is available at www.prsa.org/conf2009.

For readers of our blog, we’re offering a discount on registration. Use code ITC9DWJ when you register, and save $100! For discount details and to register go to http://www.prsa.org/ic2009/partners/dowjones.

Diane Thieke, @thiekeds

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