The Real Story Behind the Royal Wedding

Posted on April 28, 2011. Filed under: Measurement, Uncategorized | Tags: , , , |

The buzz around the royal wedding is in full force, with traditional and social media outlets around the world writing, posting, blogging and tweeting all the latest news about William and Kate. We wanted to see exactly what the coverage looks like, so our Media Consultants used Dow Jones Insight to take an in-depth look into the media  around the prestigious event.  Click here to read the Official Royal Wedding Report: Part One brought to you by Dow Jones Insight. For a quick view, we put together some interesting charts for our loyal readers below. Be sure to circle back post-wedding for Part Two to see what captured the most interest during the wedding and what issues pop up next for the royal couple.

Thoughts focus on the royal family and attendees, and where to tune in for coverage on the wedding.

While the media has steadily reported on the royal family over the last several weeks, the absence of Princess Diana has clearly attracted increased attention and will likely continue to be an overwhelming topic post-wedding as comparisons of Kate’s future to Diana’s past will be on the minds of many observers.

Mentions of YouTube as it relates to the royal wedding jumped nearly 1200% in a week, with reports on the BBC providing a feed of the wedding on YouTube, and T-Mobile’s royal wedding spoof ad going viral. YouTube, Facebook and CNN were also among the most active topics to pop up in the last week as reports provided updates on where to go for the latest wedding information and day-of-the-event coverage.

With the recent release of the guest list, scrutiny over the attendants and the absent gained traction, with Elton John and David Beckham generating 600% more coverage from the previous week, and Prime Minister David Cameron increasing by 76%. Rowan Atkinson was a surprise guest for many in the media, spiking up by over 1500%.

Analysis by Emi Nakatsugawa, Media Consultant at Dow Jones.

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Buzzing about Fashion Week

Posted on March 17, 2011. Filed under: Measurement | Tags: , , , , , , |

This week, a couple of us got to talking about the recent New York and London Fashion Weeks. And we wondered: who got the most buzz? We did a bit of research and number crunching and the results were really interesting! We decided to put together this little Prezi and share what we found.  Hope you enjoy it. Let us know what you think. Check it out in full screen for best viewing, then click autoplay.

Diane Thieke, @thiekeds, is Marketing Director at Dow Jones, based in Princeton, NJ. Data crunching provided by Damien DuPont, report writer based in New York. Follow us at @dowjonesinsight.

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