The Fukushima Effect – Nuclear Energy And The Media

Posted on May 9, 2011. Filed under: Measurement, Newspapers, Public Relations | Tags: , , , , , , |

It is no surprise that the future of nuclear power is on top of the news agenda in many countries as part of the aftermath of the Fukushima incident. You also might have expected that companies related to nuclear power like Areva, GE-Hitachi or Toshiba are flooded with negative press.

But what might be a surprise is that renewable energy didn’t benefit much from this crisis in terms of an increase of discussions in the media. What was also rather unexpected is the fact that some media – especially in the Middle East – still spoke rather positively about nuclear energy after the recent crisis.

The Power Of Newswires: Understanding The Media Landscape

Another interesting aspect of our study: Newswires have been the most reliable original traditional media source during Japan’s nuclear crisis.

The Tepco Case – Jeopardizing Japan’s Food Industry

As far as the operator of the Fukushima power plants, Tokyo Electric Power Company (Tepco), are concerned, traditional media are paying the most attention, although there are also many discussions taking place in blogs and forums. For a crisis of this extent, it should be expected that the disaster-ridden news coverage about Tepco has been almost entirely negative.

However, the unfavourable press is not limited to (nuclear) power generation and distribution. In fact, Tepco seems have become connected to major industrial issues in Japan and worldwide; from food and goods contamination to the dive of Japan’s whole export-drive economy. This is certainly a warning signal to any company to consider crisis scenarios beyond their direct line of business.

Holistic Crisis Management – To Be Prepared Is Everything

As said by Shakespeare: To be prepared is everything. For communicators, this means that crisis scenario planing should be done with the utmost holistic approach.

Georg Ackermann is the team leader of the Dow Jones Media Lab in Singapore. Lars Voedisch is a media consultant covering the Asia-Pacific region.

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The People Voted, and Dow Jones Media Relations Manager is a Winner

Posted on June 25, 2010. Filed under: Public Relations | Tags: , , , , , , , , , , |

How great is this?  On Monday, at the Eighth Annual American Business Awards (aka “Stevies”), Dow Jones Media Relations Manager received a People’s Choice Award for Favorite New Media Product of the Year.  This is the second year now that the American Business Awards invited the public to vote for their favorite new products.  During the voting period, from May 13 to June 4, over 150,000 votes were cast for the People’s Choice Awards.

Product Team (L to R): Martin Murtland, Saurabh Goorha, and Priya Nallan

VP and Managing Director Murtland (L) accepts award from Stevie President Michael Gallagher

I headed up PR for Dow Jones’s Factiva and Dow Jones Newswires business lines when our product team began working on Dow Jones Media Relations Manager. My team played a big role in the development of this product, providing ideas and feedback along the way. I’m really proud of the result of that collaboration, and I love some of the features that have resulted. For example, the link between journalist and blogger profiles and the articles and posts they’ve written makes it so much easier to determine who to pitch, because you know whether they’ve written about the topic. Also, the briefing book feature is amazing. It used to take us hours to put these together, but now we can get a very presentable document in just a few minutes.

Dow Jones Media Relations Manager was also named a Finalist in the ABA’s New Product or Service of the Year – Media & Entertainment category.

We’re extremely proud of this achievement and thank everyone who voted for us.

For more info about the American Business Awards, visit their website here.  To learn more about Dow Jones products, contact us!

Diane Thieke is marketing director for Dow Jones Solutions for Communications Professionals. She is based in Princeton, NJ.

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