Promoting PR

Posted on February 11, 2011. Filed under: Public Relations | Tags: Dow Jones, media analysis, media measurement, PR agencies, PRNewser, Public Relations, survey |

Just a couple of weeks ago, Dow Jones published an analysis of PR agencies. Using Dow Jones Insight, our media analysis service, we looked at the media coverage of PR agencies and identified those who were covered the most.

The story generated a lot of interest, and several readers pointed out that PR firms typically are too busy promoting clients rather than themselves. That led PRNewswer to survey its readers, asking whether appearing on the list was a good thing or not. The results are in, and nearly two-thirds said it was.

We plan to take a look at social media coverage of PR firms in June, so stay tuned.

Diane Thieke is Marketing Director at Dow Jones, based in Princeton, NJ.