Rules of Engagement: Greater China Social Media Landscape

Posted on March 29, 2011. Filed under: Public Relations, Social Media | Tags: , , , , , , , , , , , |

Social Media is on everyone’s minds today and has also greatly evolved the current media landscape. Naturally though, the digital divide among communicators is growing: on one hand, there are those that are just starting to do baby steps to navigate through the online space; on the other hand, you have those creating the rules of social media while ‘riding the wave’.

However, this is first and foremost an internal problem. What’s more crucial, and to a certain extent even scary, is that our brands’ employees, customers, and general stakeholders are getting more and more demanding. So how should we deal with growing expectations in a diverse and ever-evolving (social) media landscape?

At a recent interview with Mercy Su for the Digital Media Across Asia Wiki of the Singapore Management University, I had a take at these questions in general and specifically tackled where Greater China and in particular, Hong Kong and Taiwan, are moving in the social media space.

Did you know that though both territories’ social media users are very outspoken, the majority of online comments is still rather positive?

While it might not be a surprise that the main discussions evolve around politics, daily-life, celebrities or brands, it’s important to see how especially mainland China’s social media platform rather significantly grow their influence in the Hong Kong and Taiwan markets.

Lars Voedisch is a media consultant based in Singapore.
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