The Measurement Challenge: Social Media vs. Traditional Media

Posted on December 9, 2010. Filed under: Measurement | Tags: , , |

Social media has upended the world as we know it. It has changed the way we communicate, market, sell, search, share, buy and make decisions. I had a chance to ask some of our media consultants about the impact of social media on media measurement strategies. In this video, Jennifer Hoffmann, Lars Voedisch, and David Breg talk about the differences between social and traditional media. Jenn is the head of media consulting and is based in NY. Lars, based in Singapore, and David, based in Washington, DC, are both media consultants and were visiting for the day.

Diane Thieke is Marketing Director, Dow Jones, based in Princeton, NJ.

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